Privacy Policy

Introduction

Welcome to https://el-ranchero-non-gmo-tortilla-chips.chicagotortillachips.com (hereafter referred to as “El Ranchero Non-GMO Tortilla Chips,” “we,” or “our”). We are dedicated to protecting your privacy and ensuring the security of your personal data. This Privacy Policy outlines our practices regarding the collection, storage, and handling of information from our website visitors, users, and customers.

Scope

This policy covers all aspects of our online presence, including but not limited to our official website, mobile applications, online services, and any other digital platforms owned or operated by El Ranchero Non-GMO Tortilla Chips. It is important to note that this Privacy Policy does not extend to third-party websites, apps, or services accessible through links on our platform. Each of these external entities has its own privacy practices, which are governed by their respective policies.

Processing Activities

This policy comes into effect when you engage in the following activities:

Using any of our applications or services as an authorized user.
Visiting and interacting with our websites linked to this Privacy Policy.
Communicating with us via email, phone, SMS, or other channels for newsletters, promotional offers, or customer support.

Personal Data Collection

We collect several types of personal data to enhance your experience and improve our services:

Account Information: Details required to create an account on our platform, including names, usernames, and passwords.
Payment Information: Credit/debit card details, billing addresses, and payment history for transactions made through our services.
Financial Information: Bank account information (if provided) for direct deposits or other financial transactions.
Purchase Information: Order history, product preferences, and purchase frequency to personalize your shopping experience.
Mobile Device Identifiers: Unique device identifiers and mobile app data (with your consent) to enhance our mobile applications’ functionality.
Location Data: Your geographic location information, provided voluntarily, to offer personalized content and services.
Feedback and Reviews: Comments, reviews, and ratings you leave on our platform or through customer support interactions.
Social Media Information: Data from social media platforms when you choose to log in and share content from our site.
Product Information: Details about products you view, search for, or purchase on our website.

We gather this data through various methods, including direct user input, automated tracking technologies, and third-party partnerships.

Cookies and Tracking Technologies

El Ranchero Non-GMO Tortilla Chips uses cookies and similar tracking technologies to provide a seamless user experience and gain insights into our visitors’ preferences. Cookies can be categorized as:

Strictly Necessary: Essential for website functionality, allowing users to navigate through pages and use core features.
Preference: Remembering user preferences, such as language settings or content display options.
Analytics: Tracking website usage, gathering analytics data, and generating aggregated insights about our visitors’ behavior.

Users can manage their cookie choices through our Cookie Manager, allowing them to control non-essential cookies.

Data Retention and Deletion

We adhere to the principle of data minimization, retaining personal data only for as long as it is necessary or required by law. The retention periods vary based on the type of data and its purpose:

Financial and transaction data may be retained for a period of 7 years due to tax and accounting obligations.
Account information is preserved until the user closes their account or requests its deletion.
We may store aggregated or anonymized data indefinitely for internal analytics purposes, but this does not include any personal identifiers.

Once the retention periods elapse or when data is no longer needed, we securely delete or anonymize the data to ensure confidentiality.

Security Measures

El Ranchero Non-GMO Tortilla Chips implements robust security measures to safeguard your personal data:

We utilize encryption protocols for secure data transmission and storage, especially for sensitive information like payment details.
Our third-party service providers are chosen carefully and required to maintain strict confidentiality and adhere to our security standards.
Regular security audits and penetration testing are conducted to identify and mitigate potential vulnerabilities.

Children’s Privacy

We do not knowingly collect personal data from individuals under the age of 18. If you are a parent or guardian concerned about your child’s online privacy, please contact us through the channels provided in this policy.

Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal data:

Access: The right to request access to and receive a copy of your personal data held by us.
Rectification: The ability to rectify inaccurate or incomplete personal data.
Erasure (Right to be Forgotten): The option to request the deletion of your personal data when there is no longer a valid reason for its processing.
Restriction: Limiting our use of your personal data under specific circumstances.
Data Portability: Receiving your personal data in a structured, commonly used format and having the right to transfer it to another controller.
Objection: Objecting to the processing of your personal data for direct marketing or other purposes.
Non-Discrimination: The right not to be discriminated against for refusing to provide personal data.

To exercise any of these rights, please reach out to our privacy team using the contact details provided below. We will respond within a reasonable timeframe and assist you in accordance with applicable laws.

Changes to Privacy Policy

El Ranchero Non-GMO Tortilla Chips reserves the right to update or modify this Privacy Policy at any time. Any significant changes will be communicated through our website, and revised policies will become effective immediately upon posting. We encourage users to review this page periodically for updates.

Contact Us

For inquiries related to privacy, data requests (including access, correction, or deletion), or if you have any questions regarding this policy, please contact us:

Email: contact@el-ranchero-non-gmo-tortilla-chips.chicagotortillachips.com
Address: [Our physical address]

We appreciate your trust in our company, and we are committed to handling your personal data with the utmost care and security.